It was around 20 years ago when Baoli Ma hid in his bedroom feeling helpless and lonely for being a gay man in China. Life has changed dramatically for Ma since then. This week, BlueCity, the gay dating and lifestyle platform he created, has filed for an initial public listing on Nasdaq. The proceeds from the public offering will go towards investment in new technologies as well as expansion in domestic and international markets, which currently account for about half of its monthly users. In , he quit his job to launch Blued, the gay dating app under the parent entity BlueCity. Early on, Blued was widely seen as a copycat of Grindr — a Californian startup that was bought by a Chinese company before it was forced to sever ties over security concerns. Blued has since devised numerous features to distinguish itself. Designed for users to chat and live broadcast, the app is primarily used by homosexual men, although it includes services for the broader LGBTQ population. To that end, it entered into a letter of intent in June for a potential equity investment to acquire a Chinese lesbian dating app. As of March, Blued boasted 6 million monthly active users and 49 million registered users.
Could Tencent Topple Momo as the “Tinder of China”?
The platform provides authentication services to overseas Chinese communities. It is home to a large number of outstanding single men and women who have returned home and lived overseas for a long time. With its own translation system, the platform can translate more than languages online, making communication no longer an obstacle.
First of all, China has Momo, a dating app that launched in (one year before Tinder). It’s widely known as the “Magic Yuepao Tool” by users.
Core country: data based on in-depth analysis. Reading Support The Online Dating segment is expected to show a revenue growth of Reading Support In the Online Dating segment, the number of users is expected to amount to Reading Support User penetration in the Online Dating segment will be at 3. Online Dating is the category with the highest amount of available services and the highest amount of users.
Several mobile dating apps have taken off in this segment in the past few years, but few are actually making any significant revenues. Freemium is the most common business model, with some enticing basic services offered for free along with an upsell to more advanced, paid subscriptions. Tinder is a good example for a household name and exceptional good business model.
China’s gay dating app Blued eyes Nasdaq IPO to expand overseas
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Heartbeat has been easier with their matches from both the niche dating apps.
Chinese Gay Dating App Operator BlueCity Surges on Nasdaq Debut
Karl Ryan. Dating apps are a huge part of modern dating culture. You have Tinder, Happn, Bumble… the list goes on and on. Sure, you could go out and meet people to take on a date read our guide on how to score a date. However, your best bet is going to be using what the locals use, not just for app availability reasons in that region, but also to increase the number of people you can interact with.
Even though this app is the number one dating app in China, the company wants to be known for more than just that.
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With a high pace of modern life, Chinese people are finding it more and more difficult to balance work and personal life. This leaves a lot of singles without life partners, especially in big cities. With the high levels of stress from work, they have no time to cultivate relationships with friends nearby but only keep themselves immersed in work everyday.
This gives a lot of new opportunities in the dating industry in China. Among them, The pursuit of efficiency and quickness in Chinese society today makes dating seem almost like a trip to the supermarket. They simply have too much work to do, in addition to dating being looked down upon by family members. In general, Chinese students leave high school with a lot less romantic experience than their Western counterparts.
More so than Westerners, many Chinese view dating as a pragmatic affair.
The 5 Best Dating Sites in China (What I Learned)
With a booming online dating industry, there are plenty of China dating sites and apps to choose from. Tantan is a totally free Chinese dating app, but it also allows you to upgrade to VIP status. The membership cost varies depending on where in China you are, but generally starts around 30 CNY a month.
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Chinese dating apps serve a diverse market of million users across a whole spectrum of categories · Yidui · Tantan · Momo · Soul · Jimu · Zhenai.
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